ABOUT US

We are KT25. We support B2B companies with brand and business strategies that enhance identity, expertise, and objectives across logistics, industry, and technology.

We know these markets from the inside out. We study them, understand them, and work alongside the companies that operate within them every day - helping them define clear, consistent, growth-oriented strategies.

The result is professional support that combines vision, method, and the ability to turn complex objectives into actionable, measurable, and sustainable initiatives.

OUR APPROACH

The KT25 method starts with one key question:What makes a company truly unique?

The answer becomes the foundation for building an effective and authentic strategy. Through the analysis of core strengths, we define the target audience, study the reference market, assess competitors, and gather data to guide decision-making.

Our approach is tailor-made and rooted in listening to our clients. Every project is customized to the company’s specific needs and the competitive environment in which it operates. A key strength of our model is the dedicated account manager - a single point of reference who supports the company end to end, ensuring consistency, continuity, and deep brand knowledge. Each account manager is a professional profile committed to continuous growth, engaging in ongoing training and professional development to always be aligned with industry evolution.

We believe that successful communication is built on expertise, listening, and the ability to translate brand knowledge into actions that generate real and lasting value.

OUR TEAM

Elena Carati leads KT25 with over ten years of experience in marketing consultancy for B2B companies in logistics, industry, and technology. She holds a degree in International Studies and a degree in Economics with a specialization in Marketing. She further developed her professional profile through an Executive Master in Management at Politecnico di Milano, focusing on leadership, strategy, and organizational process management. She combines a strong project management mindset with a method-driven approach, emotional intelligence, and a clear strategic vision - allowing her to support companies and entrepreneurs in defining priorities and turning complex goals into sustainable paths forward.

Impeccable hat, confident stance, but a slightly annoyed look: when patience was handed out, I was already queuing for style. And every time someone tells me to “smile”… well, the result speaks for itself.

ELENA CARATI

OWNER & PRINCIPAL CONSULTANT

Lara Bellini works in KT25’s Brand Reputation area, overseeing content production and editorial activities with a precise, organized, and proactive approach. With a degree in Philosophy, she naturally navigates complex topics and translates them into clear, consistent communication, while also managing relationships with clients and suppliers. Her attention to detail and ability to maintain order across operational workflows ensure continuity and quality throughout projects. She is currently expanding her skill set with a language certification, reinforcing a professional path focused on continuous growth.

Once a guitar prodigy who snapped strings instead of ligaments… I used to play like Mark Knopfler of Dire Straits, while today I collect old vinyls and I’m the frontwoman of a band - same fire, just cranked up with more watts.

LARA BELLINI

ACCOUNT EXECUTIVE

Elena Ribet supports the Brand Reputation area by managing content, operational workflows, and relationships with clients and suppliers with a reliable and detail-oriented approach. Her degree in International Studies provides a strong awareness of global contexts and dynamics, which she applies to understanding complex B2B topics. Motivated and rigorous, she ensures structure and consistency across projects, maintaining continuity in both materials and timelines. She is currently deepening her expertise through a master’s program in digital communication and brand management, further enriching her contribution to the agency’s editorial activities.

“If you don’t lick your fingers, you’re only enjoying it halfway”? Amateurs. Let the two-year-old version of me teach you: “If you don’t smear half your face with Nutella and clutching bread for the second round, you’re not even eating.” Now we’re talking.

ELENA RIBET

ACCOUNT EXECUTIVE

Carlotta Baldassarre coordinates KT25’s internal processes with a thoughtful and dependable approach, providing cross-functional support to the activities that structure the agency’s operations. With over ten years of experience in structured corporate environments, she manages people and administration-related functions with versatility, combining technical expertise with strong empathy. Attentive to collaboration dynamics and operational continuity, she facilitates internal communication and helps maintain clarity and consistency in daily workflows. She is currently completing a degree in Psychology, a path that further enhances her ability to interpret behavioral dynamics and decision-making processes.

That big grin? Back then I had no idea my life wouldn’t be filled with foolish wand-waving or silly spells … though, deep down, words remain our most inexhaustible source of magic.
Quote or not, proud Slytherin at heart.

CARLOTTA BALDASSARRE

BUSINESS OPERATIONS EXECUTIVE

TIGRE

Happiness Officer

TORMUND

Middle Manager

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