COMMERCIAL DEVELOPMENT & LEAD GENERATION

Generating qualified contacts and commercial opportunities

In complex markets such as logistics, industry, and technology, lead generation requires method, clarity, and the ability to engage the right decision-makers. We identify the most effective content, channels, and tools to build commercial relationships based on genuine interest and alignment with the company’s offering. The goal is to create a steady flow of qualified opportunities, supporting the sales team and increasing its effectiveness.

Continuity, quality, and long-term value

A well-structured lead generation service creates value over time: every interaction increases brand awareness among new stakeholders and expands the base of potential clients. This way, lead generation becomes an investment that fuels not only current opportunities but future ones as well - progressively strengthening the company’s commercial presence.

1. TARGET AND MESSAGE DEFINITION

The first phase focuses on precisely identifying the audience to reach: key roles, industries, company size, and geographic markets. Based on this, we define a clear and relevant message tailored to B2B decision-makers and aligned with the company’s positioning.

2. FIRST CONTACT AND INTEREST QUALIFICATION

We engage prospects through targeted activities, introducing the company and assessing their actual interest in the proposed solutions. This phase allows us to distinguish high-potential contacts from less relevant ones, improving the overall quality of the commercial pipeline.

3. RELATIONSHIP BUILDING

When signs of interest emerge, KT25 deepens the dialogue by providing additional information and relevant clarification. The objective is to create the conditions for a direct interaction with the sales team, increasing the likelihood of an effective commercial exchange.

4. MONITORING AND CONTINUOUS OPTIMIZATION

Every activity is supported by periodic reports and shared KPIs that measure performance, conversion rates, lead quality, and actual generated opportunities. Ongoing analysis allows us to continuously optimize target selection, messaging, and content - driving progressive improvement in results.

BRAND &

BUSINESS strategies

for B2B

LogisticS, INDUSTRIAL

& TechNOLOGY

©KT25 SRLS a socio unico – Via Mazzini Giuseppe, 1 20866 Carnate (MB) – P.IVA: 12820650963 – C.F. 12820650963 – Pec: kt25@flexipec.it – E-mail: info@kt25.it – Tel: 039 5973195

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