MEDIA RELATIONS & PRESS OFFICE

We build and maintain direct, ongoing relationships with journalists and editorial teams from both specialized and general-interest publications. We constantly monitor news sources and information trends to identify editorial priorities and strengthen the company’s positioning within the media environment.

Each account manager proactively identifies newsworthy topics, highlighting the journalistic potential of themes that are relevant and aligned with the brand. We define the most effective angles by independently integrating industry trends, market developments, and the editorial calendars of key publications - ensuring timely and relevant content.

KT25 drafts press releases, media alerts, and in-depth features, translating complex technical information into clear, accurate content that is immediately ready to use by the media. Precision, newsworthiness, and editorial relevance guide every piece we write and deliver.

We track columns, special features, dossiers, and thematic projects to identify concrete media opportunities that lead to dedicated articles and interviews. By linking corporate topics to current editorial narratives, we foster targeted and authoritative visibility.

We manage content distribution by selecting the most appropriate media and by maintaining a constant dialogue with editorial teams. By tracking all coverage - both online and offline - we provide a clear, up-to-date, and measurable overview of the results achieved.

KT25 supports companies during crisis situations by defining key messages and coordinating media communications when speed, accuracy, and control are essential. We monitor the informational background and we identify potential reputational risks, and develop a cautious, coherent communication line to protect brand credibility.